Playtika ‘s primary objective in collecting user information is to provide and enhance the Service and to enable users to enjoy the Service.
When you install any of the Services, Playtika may collect and record the information you provide to Playtika, whether through the Services or through social network or other third party services (“Account Information”).
“Personal information” means information about you that can be used to contact or identify you. The personal information types collected in accordance with a Service may vary depending on the activity and may include:
(1) Your name;
(2)Your social network or third party service user identification number;
(3) Your mobile device’s unique identifier (UDID);
(4) Transaction identifiers for purchases;
(5) Your email address;
(6) Your profile picture; or
(7) Any other relevant information included in your application, social network or other online profile.
Additionally, Playtika may acquire information from you through:
(1) Your access and participation in message boards on a Service;
(2) The contents of your Customer Support requests; or
(3) Your purchase of a virtual product of any type.
Please note that because a third party site manages the purchases of virtual goods offered by the Service, Playtika does not have access to your credit card details or billing information.
“Non-personal information” is information that, when taken alone, cannot be used to identify or contact you. Playtika may collect non-personal information about your use of its Service both in the course of game play and software usage. Playtika may also invite you to share non-personal information about yourself which may include but is not limited to:
(1) Your age or date of birth;
(2) Your gender;
(3) Information about the hardware you may own;
(4) Your favorite websites, friend information and fan pages; or
(5) Any other information included in your application, social network or other online profile.
If non-Personal Information is collected for an activity that also requires personal information, Playtika may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Services and to analyze how its Services are used. The Service may also record game play information such as your game session duration or your high scores.
In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as on message boards and in games. Any actions you perform with other players are considered public, and are in your sole discretion.
Other information Playtika may collect includes your occupation, language, zip code, area code, location, and the time zone where a Service is used, as well as information about your computer, mobile device, software, platform, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection, browser type, browser language, referring pages, exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity, so that Playtika can better understand customer behavior and improve its products, services, and advertising. Playtika may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or data that Playtika may use to supplement personal information provided directly by you.
Use of Your Information
How Playtika Uses Your Information
Playtika uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow Playtika to send you messages regarding, among other things, new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may also later opt out of certain of these communications. You may opt out of all communications from Playtika by sending an e-mail to:email@example.com.
Playtika may also use personal and non-personal information, both individually and combined together, to better understand the behavior and preferences of its customers, to troubleshoot technical problems, to serve static and dynamic advertising, to enforce its Terms of Service, to ensure proper functioning of its products and services as well as to help improve Services and their content. In addition, Playtika may combine non-personal information with personal information, such as an email address, to administer loyalty programs, tailor its offerings, web pages or game play experience to you.
If you choose to use a referral service to “tell a friend” about a Service, Playtika may ask you for your friend’s name and email address. Playtika will send your friend an email on your behalf or a text message inviting him or her to visit the relevant site or check out the Service. Playtika stores your friend’s name and email for a short period for the sole purpose of sending this email and for redundancy checking, to be sure that your friend does not receive multiple copies of the same email message. Playtika does not keep or use this information for any other purpose.
If you enter into a sweepstake, contest, or similar promotion, Playtika may use the information you provide to administer those programs. Your participation in tournaments or other online game events is conditional upon you granting Playtika permission to collect, use, store, transmit and display publicly statistical data, such as your scores, rankings and achievements, generated through your participation.
In all cases of data access and collection, the information you provide will not be disclosed, rented, loaned, leased, sold, or otherwise voluntarily distributed to unaffiliated third parties and will be used solely for the purpose of providing you with and improving the Service and for any other purpose stated herein. Playtika will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that Playtika no longer use your information contact Playtika at the email address provided in the Contact Us section below. Note that there may be instances where Playtika is legally required to retain your information.
Access through Social Network Services or Mobile Devices
Playtika may also collect or receive information about you from other Service users who choose to upload their email contacts. This information will be stored by Playtika and used primarily to help you and your friends connect.
Third Party Service Providers
Playtika may employ third party companies and individuals to facilitate its Services, to provide the Services on its behalf, to perform tasks (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Services) or to assist Playtika in analyzing how its Services are used.
From time to time, Playtika employs third party contractors to collect personal information on its behalf to provide email delivery, product, prize or promotional fulfillment, contest administration, credit card processing or other services through the Service. When requesting these services, you may be asked to supply your name, mailing address, telephone number and email address to its contractors. Playtika may ask some third party contractors, such as credit agencies, data analytics or market research firms, to supplement personal information that you provide to Playtika for its own marketing and demographic studies, so that Playtika can consistently improve its sites and related advertising to better meet its visitors’ needs and preferences. To enrich its understanding of individual customers, Playtika may tie this information to the information you provide to it.
Message Boards and Chat Rooms
Note that certain information you post and communicate through a Service or a third party site or service is public information for which you have no expectation of privacy.
You may choose to disclose information about yourself in the course of contributing user generated content to Playtika sites or Services or in its chat rooms, blogs, message boards, user “profiles” for public view or in similar forums on its sites through mobile services and/or through third party sites or services. Information that you disclose in any of these forums is public information, and there is no expectation of privacy or confidentiality.
You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. Playtika is not responsible for the personally identifiable information you choose to make public in any of these forums.
If you post a video, image or photo through a Service for public view, you should be aware that these may be viewed, collected, copied and/or used by other users without your consent. Playtika is not responsible for the videos, images or photos that you choose to post through a Service. Please see Playtika’s Terms of Service at http://www.playtika.com/terms-of-service.html or the Application End User License Agreement at http://playtika.com/terms-of-service.html (as applicable) on this point and for other guidelines about posting content through any Service.
Note that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. Playtika has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.
Disclosure of Your Personal Information
You understand and agree that Playtika may be required to disclose any personal information if required to do so by law or in the belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including, but not limited to a subpoena, statute, search warrant, or court order, or to protect the property and rights of Playtika or a third party, to protect the safety of the public or any person, or to prevent or stop activity Playtika may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. Note that Playtika is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it may receive.
Playtika may also disclose information about you if it determines that such disclosure is reasonably necessary to enforce the terms and conditions of the Service or to protect its operations or users. Additionally, Playtika may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Like many websites, Playtika may use “cookies” to collect information. A cookie is a small data file that is transferred to your computer’s hard disk or your mobile device for record-keeping purposes. The Service may send cookies to a computer or a mobile device when a user accesses or views a Service. Information contained in a cookie may be linked to personal information for purposes such as improving the quality of Playtika’s service, tailoring recommendations to interests, and making the Service easier to use. Third party advertisers on the Services may also place or read cookies on your browser. Cookies can be disabled at any time by changing your web browser’s options to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or functionalities of a Service.
The Service may contain links to other websites or applications. The fact that the Service links to a website or application or presents a banner ad or other type of advertisement does not mean that Playtika endorses or authorizes that third party, nor is it a representation of any affiliation with that third party. If you click on a link to a third party site or application, including on an advertisement, you will leave the Playtika site you are visiting or application you are running and will go to the site or application linked to. These third party websites and applications may place their own cookies or other files on your computer or mobile device, and may collect data or solicit personal information from you. Other sites and applications follow different rules regarding the use or disclosure of the personal information you submit to them. Because Playtika cannot control the activities of third parties, it cannot accept responsibility for any use of your personal information by such third parties, and it cannot guarantee that they will adhere to the same privacy and security practices as Playtika. You are therefore encouraged to read the privacy policies or statements of other websites and applications you visit before providing any personal information.
Changing or Deleting Your Information
You may review, update, correct or delete any personal information by changing the applicable information in your profile page. If you completely delete all of this information, your account may be deactivated. If you would like Playtika to delete your record in its system, please contact Playtika and it will attempt to accommodate your request if it is not legally obligated to retain the record.
If you have granted Playtika access to your Account Information through a Service, you may request that Playtika delete your Account Information by following the directions available at http://www.facebook.com/settings/?tab=privacy. You can request deletion of your Account Information by dissociating or removing the Playtika application from your social network or third party service account in accordance with the instructions provided by the social network or third party service.
Playtika has made reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, Playtika cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so Playtika discourages you from sending Playtika personal information through these media.
Policy Regarding Persons Under 21
This product is intended for use by those 21 or older for amusement purposes only. Without derogating from the foregoing, Playtika does not knowingly collect personal information from people under the age of 13. If Playtika learns that a person under the age of 13 has provided it with personal information, Playtika will take steps to delete such information as soon as possible.
For Playtika’s policy regarding the purchase of “coins” or other virtual currency, please see Playtika’s Terms of Service.